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Business relationship management and marketing mastering business markets / [electronic resource] :
- 其他作者：
- 其他題名：
- Geschaftsbeziehungsmanagement.
- Springer texts in business and economics
- 出版： Berlin, Heidelberg : Springer Berlin Heidelberg :Imprint: Springer
- 叢書名： Springer texts in business and economics
- 主題： Industrial marketing , Relationship marketing , Marketing--Key accounts. , Sales management , Customer relations--Management , Economics/Management Science. , Marketing , Market research. , Business Strategy/Leadership. , Sales/Distribution/Call Center/Customer Service.
- ISBN： 9783662438565 (electronic bk.) 、 9783662438558 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.
- 摘要註: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
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讀者標籤：
- 系統號： 005126947 | 機讀編目格式
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