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Global strategies : insights from the world's leading thinkers
- 作者： with a preface by Percy Barnevik
- 其他題名：
- The Harvard business review book series
- 出版： Boston, MA : Harvard Business School Press
- 叢書名： The Harvard business review book series
- 主題： International business enterprises , Strategic planning , Competition, International
- ISBN： 0875845614 :: US$32.50
- 資料類型: 圖書
- 內容註: Articles originally published in the Harvard business review since 1982 Includes index
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讀者標籤：
- 系統號： 005141363 | 機讀編目格式
館藏資訊
This collection of 14 Harvard Business Review articles combines the most influential thinking on global strategy in recent years with a preface by Percy Barnevik & an afterword by Rosabeth Moss Kanter that present a compelling vision of competitive strategy in an increasingly borderless world. The book offers perspectives from leading academics & executives who have mastered the challenges of globalization, whether it is characterized by opening new markets overseas, coordinating production & service delivery worldwide, or fending off foreign competitors at home. Examples from successful companies around the world as well as commentary from the preeminent voices in the field are featured.
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