The sustainable global marketplace proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [electronic resource] :

• 作者： Academy of Marketing Science. Annual Conference (2011 : Coral Gables, Fla.)
• 其他作者：
  • Dato-on, Mary Conway.
  • SpringerLink (Online service)
• 其他題名：
  • Developments in marketing science,
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Developments in marketing science,
• 主題： Marketing--Congresses. , Economics/Management Science. , Marketing , Business Strategy/Leadership. , Sales/Distribution/Call Center/Customer Service.
• ISBN： 9783319108735 (electronic bk.) 、 9783319108728 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
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• 摘要註: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
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