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Essentials of marketing
- 作者： Blythe, Jim.
- 出版： Harlow, England ;New York : FT Prentice Hall
- 版本：4th ed.
- 主題： Marketing
- ISBN： 9780273717362 (pbk) 、 0273717367 (pbk)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005046561 | 機讀編目格式
館藏資訊
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
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