Battles to bridges U.S. strategic communication and public diplomacy after 9/11 / [electronic resource] :

• 作者： Zaharna, R. S., 1956-
• 其他作者：
  • Palgrave Connect (Online service)
• 出版： Basingstoke [England] ;New York : Palgrave Macmillan
• 叢書名： Studies in diplomacy and international relations
• 主題： Diplomacy. , Communication policy--United States. , United States--Foreign relations. , Electronic books.
• ISBN： 9780230277922 、 0230277926
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. America's Communication Problem -- Battle for Hearts and Minds -- Search for Answers -- Changing Dynamics and Strategic Vision -- Soft Power Differential -- Communication, Culture & Identity inPublic Diplomacy-- Strategy& Tactics: Conceptual Frameworks -- Grand Strategy: From Battles to Bridges.
• More
• 摘要註: In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategiccommunication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectivelycommunicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefinedwhat 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much neededconceptual tools for systematically designing and analyzing new strategic communication initiatives.
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