Research methods and data analysis for business decisions a primer using SPSS / [electronic resource] :

• 其他作者：
  • Sallis, James E.
  • SpringerLink (Online service)
• 其他題名：
  • Metode og dataanalyse.
  • Classroom companion: business.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Classroom companion: business,
• 主題： Business--Decision making--Research. , Business--Data processing--Research. , Statistics for Business, Management, Economics, Finance, Insurance. , Management Education. , Statistics, general. , Statistics for Social Sciences, Humanities, Law. , Statistics and Computing/Statistics Programs. , SPSS (Computer file)
• ISBN： 9783030844219 (electronic bk.) 、 9783030844202 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Preface -- Part 1: Designing the Study -- Chapter 1: Research Methods and Philosophy of Science -- Chapter 2: The Research Process and Problem Formulation -- Chapter 3: Research Design -- Part 2: Data Collection -- Chapter 4: Secondary Data and Observation -- Chapter 5: Qualitative Methods -- Chapter 6: Questionnaire Surveys -- Chapter 7: Sampling -- Part 3: Quantitative Data Analysis -- Chapter 8: Simple Analysis Techniques -- Chapter 9: Hypothesis Testing -- Chapter10: Regression Analysis -- Chapter 11: Cluster Analysis and Segmentation -- Chapter 12: Factor Analysis -- Part 4: Reporting -- Chapter 13: Reporting Findings -- Index.
• More
• 摘要註: This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
• 讀者標籤：

  需登入
• 引用連結：

  Copy Link
• 目前引用數
• Share: