Understanding brands [electronic resource]

• 作者： Cheverton, Peter.
• 其他作者：
  • Cheverton, Peter. How come your brand isn't working hard enough.
  • MyiLibrary.
• 出版： London : Kogan Page
• 叢書名： Creating success
• 主題： Product management , Brand name products , Electronic books.
• ISBN： 9786610473946 、 074944665X (Paper) 、 074944861X (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Title from e-book title screen (viewed October 16, 2007).
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• 摘要註: Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
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