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Business research methods
- 作者： Cooper, Donald R.
- 其他作者：
- 出版： Boston : McGraw-Hill Irwin
- 版本：10th ed.
- 叢書名： The McGraw-Hill/Irwin series, Operations and decision sciences
- 主題： Industrial management--Research , Onderzoeksmethoden. , Bedrijfskunde. , Organisatiekunde.
- ISBN： 9780073401751 (alk. paper) 、 0073401757 (alk. paper) 、 9780073344973 (DVD) 、 0073344974 (DVD) 、 9780071263337 (pbk) 、 0071263330 (pbk)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index. Includes index.
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讀者標籤：
- 系統號： 005045604 | 機讀編目格式
館藏資訊
"Students and instructors will find thorough coverage of business research topics -- including the best coverage of questionnaire design -- backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester." - product description.
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