Competition, strategy, and innovation : the impact of trends in business and the consumer world / [electronic resource]

• 其他作者：
  • Sliwinski, Rafa, 1974- editor.
  • Puslecki, ukasz, 1981- editor.
• 其他題名：
  • Routledge advances in management and business studies.
• 出版： New York, NY : Routledge
• 叢書名： Routledge advances in management and business studies
• 主題： Technological innovations--Management. , Technological innovations--Economic aspects. , Competition. , Strategic planning. , Business forecasting. , Innovations--Gestion. , Innovations--Aspect economique. , Planification strategique. , Prevision commerciale. , BUSINESS & ECONOMICS / International / General , BUSINESS & ECONOMICS / Management , BUSINESS & ECONOMICS / Leadership , Business forecasting , Competition , Strategic planning , Technological innovations--Economic aspects , Technological innovations--Management
• ISBN： 9781003204343 (electronic bk.) 、 1003204341 (electronic bk.) 、 9781000476927 (electronic bk.) 、 1000476928 (electronic bk.) 、 9781000476996 (electronic bk.) 、 1000476995 (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index.
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• 摘要註: "Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business"--
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