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Starbucks [electronic resource]

  • 作者: Bussing-Burks, Marie, 1958-
  • 出版: Santa Barbara, Calif. : Greenwood Press
  • 叢書名: Corporations that changed the world,
  • 主題: Starbucks Coffee Company. , Coffee industry--United States. , Organizational effectiveness--United States.
  • ISBN: 0313364591 (e-Book) 、 9780313364594 (e-Book) 、 0313364583 (alk. paper) 、 9780313364587 (alk. paper)
  • FIND@SFXID: CGU
  • 資料類型: 電子書
  • 內容註: Includes bibliographical references and index. Origins and history of Starbucks -- The founders and early management team -- Strategies and innovations : the coffee culture -- Guiding principles and coffee social responsibility -- How Starbucks moved ahead of the competition -- Financial results and Starbucks leadership -- Controversy and coffee competition -- Transition and future prospects.
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  • 系統號: 005058365 | 機讀編目格式
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