The Soviet dream world of retail trade and consumption in the 1930s [electronic resource]

• 作者： Randall, Amy E. (Amy Elise), 1967-
• 其他作者：
  • Palgrave Connect (Online service)
• 出版： Basingstoke [England] ;New York : Palgrave Macmillan
• 叢書名： Consumption and public life
• 主題： Retail trade--Soviet Union. , Consumption (Economics)--Soviet Union. , Soviet Union--Economic conditions--1917-1945. , Electronic books.
• ISBN： 9780230584327 、 0230584322
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references (p. 231-243) and index. A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.
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• 摘要註: In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.
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