Authentic TM politics and ambivalence in abrand culture / [electronic resource] :

• 作者： Banet-Weiser, Sarah, 1966-
• 其他作者：
  • Project Muse.
• 出版： New York, NY : New York University Press
• 叢書名： Critical cultural communication
• 主題： Brand name products
• ISBN： 9780814739372 (electronic bk.) 、 0814787134 (electronic bk.) 、 9780814787137 (hbk.) 、 9780814787144 (pbk.) 、 9780814787151 (ebook)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
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