Analyse, ideate and grow the role of creativity and entrepreneurship / [electronic resource] :
- 作者： Ratten, Vanessa.
- 其他作者：
- 其他題名：
- Classroom companion: business.
- 出版： Singapore : Springer Nature Singapore :Imprint: Springer
- 叢書名： Classroom companion: business,
- 主題： Entrepreneurship. , Creative ability in business. , Entrepreneurship. , Business Strategy and Leadership. , Management. , Innovation and Technology Management. , Organization. , Industries.
- ISBN： 9789811908903 (electronic bk.) 、 9789811908897 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: 1. The role of entrepreneurship in society -- 2. Corporate entrepreneurship -- 3. Social forms of entrepreneurship -- 4. Stakeholders in entrepreneurial business ventures -- 5. Entrepreneurial marketing -- 6. Sustainability initiatives in entrepreneurship -- 7. Entrepreneurial leadership -- 8. Analysing innovation -- 9. Creativity and ideation -- 10. Entrepreneurial ecosystems.
- 摘要註: This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.
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讀者標籤：
- 系統號： 005514001 | 機讀編目格式
館藏資訊
This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.