Order in chaos cybernetics of brand management / [electronic resource] :
- 作者： Errichiello, Oliver.
- 其他作者：
- 其他題名：
- essentials.
- 出版： Berlin, Heidelberg : Springer Berlin Heidelberg :Imprint: Springer
- 叢書名： essentials,
- 主題： Product management--Information technology. , Cybernetics. , Branding. , Work and Organizational Psychology. , Marketing. , Consumer Behavior. , Digital Marketing. , Business Information Systems.
- ISBN： 9783662659588 (electronic bk.) 、 9783662659571 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: What is, what does cybernetic brand management want? -- What is a system? -- Cybernetics - basic understanding -- The brand as an alliance -- Perspectives of cybernetic brand management.
- 摘要註: Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed. The content What is Cybernetic Brand Management? What is brand sociology? Introduction to the nature and dynamics of "living systems" The management of "living systems" The target groups Company managers, marketing managers, sales and innovation managers, research & product development staff Lecturers and students in management, marketing, brand sociology Organisational psychology The authors Prof. Dr. Oliver Errichiello studied socio-economics and analytical psychology. In 2006 he founded the Office for Brand Development. He is professor of brand sociology at Mittweida University of Applied Sciences and heads the innovation laboratory and brand development of Deutsche Seereederei. Marius Wernke, B.A. Business Management and M.A. Management & Finance & Accounting student, is a brand sociologist and staff member at the Bu?ro fu?r Markenentwicklung.
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讀者標籤：
- 系統號： 005516686 | 機讀編目格式
館藏資訊
Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.