Customer accounting : creating value with customer analytics

• 作者： Bonacchi, Massimiliano, author.
• 其他作者：
  • Perego, Paolo, author.
  • SpringerLink (Online service)
• 其他題名：
  • SpringerBriefs in accounting.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： SpringerBriefs in accounting,
• 主題： Managerial accounting. , Customer relations. , Accounting/Auditing. , Financial Accounting. , Business Finance. , Market Research/Competitive Intelligence. , Consumer Behavior. , Big Data/Analytics.
• ISBN： 9783030019716 (electronic bk.) 、 9783030019709 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward.
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• 摘要註: This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
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