Travel behaviour modification (TBM) program for adolescents in Penang Island : intervention ideas to promote sustainable transport

• 作者： Sukor, Nur Sabahiah Abdul, author.
• 其他作者：
  • Basri, Nur Khairiyah, author.
  • SpringerLink (Online service)
• 其他題名：
  • SpringerBriefs on case studies of sustainable development.
• 出版： Singapore : Springer Singapore :Imprint: Springer
• 叢書名： SpringerBriefs on case studies of sustainable development,
• 主題： Transportation--Environmental aspects--Malaysia--Pinang Island (Pulau Pinang) , Choice of transportation. , Sustainable development--Malaysia--Pinang Island (Pulau Pinang) , Transportation. , Sustainable Development. , Environmental and Sustainability Education. , Environmental Management.
• ISBN： 9789811325052 (electronic bk.) 、 9789811325045 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: 1 Sustainable transports -- 2 Adolescents as the target users for sustainable transports -- 3 Travel behaviour modification (TBM) programmes -- 4 Intervention programmes in penang island -- 5 Implication of travel behaviour modification (TBM) programme.
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• 摘要註: This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.
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