Gender and political marketing in the United States and the 2016 presidential election : an analysis of why she lost

• 作者： Sanghvi, Minita, author.
• 其他作者：
  • SpringerLink (Online service)
• 其他題名：
  • Gender and politics.
• 出版： Cham : Springer International Publishing :Imprint: Palgrave Macmillan
• 叢書名： Gender and politics
• 主題： Presidents--United States--Election--2016. , Women political candidates--United States. , Women--Political activity--United States. , Political Science and International Relations. , Politics and Gender. , US Politics. , Marketing.
• ISBN： 9781137601711 (electronic bk.) 、 9781137601704 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: 1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward.
• More
• 摘要註: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of Media and Focus.
• 讀者標籤：

  需登入
• 引用連結：

  Copy Link
• 目前引用數
• Share: